Best Part Time Job For Students In India | Marketing Manager Jobs In India | Coca Cola Jobs For Freshers

Job Name: Manager Marketing

Salary: 18000 – 20000 a Month

Exp:  0 – 4 years

Company Name: Coca-Cola

Location: Gurgaon, Haryana

Qualification: Graduation

Language: English/Hindi

Job Info –

  • Identifies advanced analytic approaches and updates our existing ones to support management and another functional stakeholder to answer business questions focusing on consumer targeting, prediction of future performance of Marketing campaigns, evaluation of brand initiatives based on ROI, optimal Marketing investment strategies
  • Collaborates cross-functionally on innovative Proof of Concepts answering business questions using innovative data science approaches
  • Shares key learnings of research or analysis reassuring that the information flows appropriately and freely within markets
  • Identifies and works on high-impact business problems and develops viable solutions through data analysis, predictive modeling, and advanced analytics techniques
  • Leads cross-functional projects using basic data modeling and analysis techniques to discover insights that will guide strategic decisions and uncover optimization opportunities
  • Effectively leverages Coca-Cola’s proprietary studies and secondary/syndicated data sources (e.g. Nielsen, Kantar, Euromonitor, Social listening data, etc.) to identify consumer and shopper-centric growth opportunities
  • Tracks performance with standardized metrics & reporting routines to assess the effectiveness of ongoing strategies relative to desired business results
  • Runs optimization and simulation scenarios to help provide recommendations to Marketing and Media Planning Teams based on existing Market Mix Modelling
  • Provides insights and recommendations to optimize current marketing and trade investments through various analyses, consumer behavior modeling, and marketing mix modeling; lead efforts related to sales and margin impacts of marketing activities, including offer recommendations, projections, trends, opportunities/risks, post-event analysis, and recommendations based on analysis and business needs
  • Develops new analysis frameworks for innovative insight and business plan development and Innovation, opportunity identification along with internal stakeholders
  • Continuously assess the industry supplier, tool, and analytical application base seeks out the needs of the business and plays an active role in keeping Coca-Cola up to date on the latest thinking on tools and techniques
  • Demonstrates thought leadership in the development and implementation of game-changing and actionable consumer & shopper insights
  • Creates compelling fact-based analytics on category insights, brand performance, and consumer-centric opportunities from available information sources (continuous and ad-hoc) to direct and support the System toward achieving its maximum potential overtime
  • Builds true partner relationships with Marketing, Franchise Operations, R&D, Finance, and Bottler teams to drive insights into action and connects with partner agencies and key suppliers to ensure best-in-class design consumer and shopper research
  • Leads, designs & applies consumer research protocols (communication, concept, product & innovation testing, formula & ingredients reformulation), and set up ad-hoc studies, ensuring actionable insights & sharing the learnings within The Coca-Cola System
  • Knowledge of industry and customer research resources and basic knowledge of methods for gathering information are ideal
  • Project management skills are preferred.