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Job Name: Brand Marketer

Salary: Best In Industry

Exp:  0 – 2 years

Company Name: Prodigy Game

Location: India

Qualification: Graduation

Language: English/Hindi

Job Info –

Prodigy Education is a global leader in game-based learning and is one of the fastest-growing EdTech companies in North America. Our mission is to help every student in the world love learning, motivating millions worldwide via fun, secure, and accessible curriculum-aligned gameplay experiences. Visit www.prodigygame.com to learn more.

  • Define and manage the brand communication strategy using a variety of media & communication designs, create, execute, and manage marketing programs and campaigns Implementation
  • Plan and manage acquisition campaigns on digital channels (e.g. Google, LinkedIn, Facebook, etc.) end-to-end, including but not limited to budget planning, campaign management, brand tracking, experiments, and optimization.
  • Be able to carry out market analysis while tracking competitors’ activities to improvise growth communication strategy.
  • Setting up Standard Operating Processes and executing implementation across all categories to create a uniform tracking
    Expand our organic acquisition channels and explore growth initiatives (e.g. email, webinar, influencer, growth tools) to drive top-funnel and mid-funnel traffic.
  • Conduct in-depth data analysis to identify growth and optimization opportunities across channels, platforms, and within the funnel.
    Develop innovative growth hacks to drive user growth and retention on the platform.
  • Be able to analyze user journeys to provide actionable insights and recommendations followed by quick experimentation.
  • Providing full-funnel marketing strategy, adoption, implementation, and optimization to drive better ROI.
  • Partner with cross-functional teams to provide marketing insights and the necessary marketing support (e.g. promotion, market research, product feature launch).
  • Measure marketing initiatives against metrics to quantify campaign success and identify improvements for future campaigns.